I don’t know how to write a press release. I never thought I would need to write one, but apparently I was wrong. In the world of indie publishing, self promotion is key.
As an actor, I am very good at selling myself. You audition, you schmooze, you pose for pictures like a well groomed monkey in heels when the newspaper reporter is around, and you smile at 5 AM if that’s when the live T.V. slot is. But I’ve always had a person who arranged all those things for me.
The Tethering has a great publisher, but they just don’t have the staff to reach out to every community center and press outlet I would like them to. So, now I’m stuck reading endless articles that all contradict each other on how an author should create a press release.
There are some basics you see everywhere: keep it short and sweet, make the presentation look as professional as possible. And then there are a few things that feel weird like pre-interviewing myself on their behalves so they don’t actually have to ask me questions that can just draw from what I sent them. I mean, I suppose it would save time, but that also makes me question the very concept of journalism. Is that where the other interviews of authors I’ve read come from? The authors asked themselves the questions they wanted me to read the answers to? I feel like I’ve been duped.
And as for the awards section, this is my first book. I don’t have any awards yet. The only award I’ve received is a publishing contract. And right now, that is more than good enough for me.
Thank you for reading this rant. Now I have to go try to write a press release.