5 ways to make the most of social media as a writer
by Julia Fellner
Social media being the ultimate marketing tool for writers is nothing new. It’s easy and direct. However, as easy as creating a Facebook page or Twitter account is, it can be difficult to get things going.
#1 Polish your profile
Many writers make the first mistake in that they don’t even finish setting up their profile or don’t take the time to do it properly. No matter which social media site or app you are using, add a profile and header picture. Also fill out all the information about yourself. Make sure you have all of the details about your book on there, including cover, blurb and links.
#2 Know your audience
Who is your target audience? This is the question I ask the most as a digital marketing consultant because it’s the most important question there is. Without your target audience no one will care about what you post. For example, if your target audience is not likely to use the platform you’re using, go use a different platform. Is the audience not interested in what you post? Find something different to post.
#3 Don’t just talk about yourself
If some follows you or likes your page because they want to hear about your day, that’s great. But you can’t rely on many people thinking that way. If you want to keep followers interested between book releases, you should also be posting things that are interesting to them. For example, I write books with strong female characters, so I also post articles about the feminism and culture.
#4 Get organized
If you want to do, for example, one post per day, it’s worth getting an excel sheet or spare calendar to plan what you are going to post. This also helps to make sure your posts are varied and you don’t end up spamming your audience with news about your book. Bonus tip: You can use either a scheduling service or schedule posts on many social media platforms directly.
#5 Don’t get disheartened
Especially on Twitter a lot of people follow you and if you don’t follow them back, they’ll unfollow you again. Also because of many other reasons follower numbers fluctuate naturally. Building and maintaining an audience is a long-term process. Just try out posting different things. See if people are interested or don’t react at all. Try different things and don’t give up if it doesn’t work. Rather use it as a lesson to improve you social media strategy.
Looking for more advice? Then I have good news for you. You can download my e-book Marketing Handbook for Writers (http://juliafellner.us11.list-manage.com/subscribe?u=37224fc7ee256efaef6ec609a&id=62f47f1719) for free!
I wrote my debut novel, Revealed (http://www.amazon.de/Revealed-ebook/dp/B005VWYVDO/ref=sr_1_1?ie=UTF8&qid=1318662054&sr=8-1), at the age of sixteen. After this first experience with the publishing industry I wanted to become more entrepreneurial than just writing. Therefore, I self-published my second novel, To be a Hero (http://www.amazon.com/be-Hero-Julia-Fellner-ebook/dp/B016BWRRJW/ref=la_B00JH86MWG_1_2?s=books&ie=UTF8&qid=1444396066&sr=1-2) and a short story collection, Adventure Stories of Pirates, Robots and Coconuts, also very much enjoying the management side of the process. Based on my experiences as an authorpreneur, I have also released two free eBooks, the Self-Publishing Handbook (https://www.smashwords.com/books/view/576173) and the Writers’ Handbook to Marketing (http://juliafellner.us11.list-manage.com/subscribe?u=37224fc7ee256efaef6ec609a&id=62f47f1719).
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